Our company was originally founded in 1950 and in 2025 we are celebrating 75 GREAT YEARS IN BUSINESS! We have a long list of ways we plan to celebrate and reward our wonderful customers all year long including deeply discounted anniversary sale items, prize giveaways and more!
OUR HISTORY
Revell Hardware Company was founded January 1, 1950 by Joe and Margaret Revell. The original store was located in the former Cook Center on the corner of Terry Road and Daniel Lake Boulevard in Jackson Mississippi. The original store is pictured above.
In 1957, Mr. Jack Rooks purchased a one-third interest in the company and subsequently purchased the final two-thirds in 1973 upon Mr. Revell’s retirement. In 1976, Mr. Rooks moved the business from Cook Center to 3876 Terry Road in South Jackson and the store continued to operate in that location until 2023.
Jack and Bettie Rooks had seven children and three of them own and manage the day to day operations of the company today: Joe Rooks, Dunaway Rooks and Tim Rooks.
Jack Rooks had a reputation for always going the extra mile and modeled it daily, greeting customers by name, providing knowledge and insight for repair projects, leading employees by example, and having the products needed for customers to complete their projects.
As the saying goes, “There’s very little traffic on the Extra Mile.” Jack Rooks traveled the Extra Mile every day to make sure Revell customers were treated with dignity and respect and that they left Revell with the products and knowledge needed to complete any home repair project.
The Jack Rooks Customer Service Award is presented monthly to a Revell associate who exhibits customer service above and beyond Revell’s high expectations of service to our customers.
REVELL TODAY
Since 1950, Revell has diversified into multiple business categories and has grown to nine locations with seven Ace Hardware stores (Jackson, Pearl, Clinton, Byram, Madison, Richland-Florence and Reservoir-Brandon), an outdoor power equipment center in Pearl (Revell Outdoor Power) and an industrial/commercial supply center (Revell Supply Group in Pearl) selling construction, MRO plant maintenance, welding and safety products.
The seven Ace Hardware stores specialize in paint, hand and power tools, electrical supplies, plumbing fixtures and supplies, builder’s hardware, house wares, lawn and garden supplies as well as automotive supplies. Our Northeast Jackson store in DeVille Plaza has a specialty gift shop operated by Joe’s wife Lisa Rooks. In addition, Revell sells multiple lines of outdoor power equipment (Gravely, Scag, Stihl, Honda and Kress) and we service and warranty what we sell with a full line of parts. We also rent equipment from drain cleaners to carpet machines to trenchers and excavators, just to name a few.
The North Jackson store is a full line hardware store with an additional emphasis on supplies for multi-family properties, including major appliances and appliance repair parts, HVAC accessories, mini blinds, 5-gallon contractor paint, water heaters, and a full line of hardware, plumbing and electrical supplies designed for apartment maintenance. In addition, we offer delivery service to our commercial accounts.
Revell is a 75-year old Mississippi business with the reputation of having products people need at competitive prices coupled with great customer service. We have a knowledgeable staff of motivated employees who are excited about making sure all of our customers receive excellent service. We care deeply about forging long term relationships with all our customers and we have convenient locations throughout the metro area to better serve our customers.
